

For more information please visit and About The Mentholatum Company retail locations including department, specialty, national chain stores and over 80 Sanrio boutiques. Today, more than 50,000 Sanrio-branded items are available in over 130 countries and upwards of 15,000 U.S. Its unique design will garner much attention. The balm comes with a silicone carabiner holder that can attach to bags. Choose your cube container color and add your brand to create the perfect promotional product thats trendy, useful. Get your brand promotion squared away by including this cubed lip balm This 1 1/4' x 1 1/4' x 1 1/4 balm is made with 100 all natural beeswax that contains aloe and vitamin E. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Custom Printed Chap-Cube Lip Balm (913408). Sanrio is the global lifestyle brand best known for pop icon Hello Kitty ®, who recently celebrated her 40 th Anniversary. Home to many endearing characters including Chococat ® My Melody ®, Badtz-Maru ® and Keroppi ®, Sanrio was founded on the 'small gift, big smile ®' philosophy – that a small gift can bring happiness and friendship to people of all ages. The individual Softlips® Cube Hello Kitty balms will retail for $3.49 each and the four piece gift set for $12.99, at retailers nationwide. Whether it is Smart or Cute Hello Kitty, everyone can find their favorite! The fourth and final flavor, an exclusive mystery flavor, will be available as part of a four-piece gift set starting in November.

The collection will debut with two Hello Kitty® personalities and corresponding flavors, "Smart" with a crisp Apple flavor and "Pretty" with a sweet Passion Fruit flavor, followed by "Cute" with a delicious Strawberry Banana flavor in September. This collaboration is the perfect fit for Softlips® Cube, the lip balm that combines function and style, and Hello Kitty, the cute and sophisticated pop icon," said Jean Legros, VP of Sales and Marketing, The Mentholatum Company.

"Softlips® has provided premium lip balms with a flavorful twist to women for over twenty years, and we are thrilled to team up with Sanrio for the new Softlips® Cube Hello Kitty collection.
